LegalMatch exposed me to a set of clients that I probably would've never been able to effectively market to based on our marketing budget.
LegalMatch has brought to me a clientele that I would not have otherwise seen. The market's very competitive for lawyers. There are a lot of lawyers who advertise and it's very easy for someone to Google or otherwise search for a lawyer, find a name and call. However, I like the exposure that LegalMatch gives me. It presents a very fairly accurate picture of who I am, what I'm about and the services that I can provide.
I like the fact that when a new case is created by a client, it's delivered very quickly to me. The templates are very easy to use. It makes it very easy to respond to the client through the mobile app on my iPhone. I can message the client and call them with just a couple of clicks. Response time is critical in this very competitive world. I want to make sure that they see me and get my introduction as quickly as possible.
We are much busier now in the family law realm than we ever have been. LegalMatch exposed me to a set of clients that I probably would've never been able to effectively market to based on our marketing budget. That exposure to those clients has led to exposure to their friends and family and other people who also have legal issues. I get leads five to six days out of seven days in a week and ten of them turn into my clients.
One of the things we've done during COVID is adapt to be very digitally-based or electronically-based. Most courts are doing their hearings and other matters by zoom or other video conferencing. Filings have gone from in-person to electronically. LegalMatch is sort of just another piece of the puzzle or another fit to that puzzle. It provides me with an electronic connection to potential clients that lets me start a dialogue with them and minimizes the need for in-person interactions, while still providing them with quality legal services.
I've used other legal matching systems, no pun intended. LegalMatch is by far the most effective marketing tool that I've had and has provided my firm with the biggest return on investment among any other marketing tools that we've tried in the past.
Lawyers should be diligent with their clients and you want to be honest and compassionate with your clients. The clients that come to you especially in family law are in crisis and are generally very stressed and very anxious about the issue that they have. They want a quick response because they want to see their issues solved. So be diligent and inspire confidence, but at the same time, be compassionate.
I would unequivocally recommend that lawyers give LegalMatch a try. A lot of young attorneys don't understand the practice of law. They certainly have not mastered it yet as a general rule and most don't have a working knowledge of operating a business, and this is an effective tool for this. The days of paper marketing, word of mouth marketing, and just general marketing by a review or two on the internet is over. You really need the assistance of professionals that can bring you quality leads from people who need assistance and are ready to commit to a lawyer.
I would advise new lawyers to do their homework, look around, figure out the area of practice that they want to develop. Start with one area of practice on LegalMatch because the number of leads and clients that are ready to commit to is so large, that if you try to spread yourself across multiple practice areas, you will be overwhelmed very quickly.