Attracting clients is an essential part of ensuring a business’ cash flow, financial health, and growth; this is where lead generation comes in. Lead generation for lawyers is a critical and challenging aspect of a law firm’s operations and whose primary goal is to efficiently and continuously find new high-quality leads.
Lawyer lead generation (as well as legal marketing) is a highly competitive playing field and requires a variety of technical resources and expertise for law firms to compete successfuly on their own. As such, many lawyers utilize lead generation services such as LegalMatch, FindLaw.com, Lawyers.com, Martindale.com, Avvo.com, Nolo.com, and AllLaw.com --- the last five of which are all owned and operated by InternetBrands.com.
Although these lead generation services share the same goal of providing lawyers and law firms with a quick and easy way to reach new clients, each one employs different tools and strategies that sets them apart.
LegalMatch offers a distinct set of services that stand out among the top lawyer lead generation services. Here are the core service elements that make us unique among our competition.
LegalMatch features a case intake system that allows lawyers to check and filter out low-quality cases, non-clients, and site visitors who are only looking for legal advice. This feature has allowed member lawyers to quickly and efficiently identify high-quality leads and increase the chances of success; a feature that’s unique to LegalMatch.
As an example, most competing services utilize a case intake form that contains only a handful of questions, where LegalMatch requests more information that is specific to each case.
LegalMatch has made it easy for lawyers to manage cases, client communication, case documents, scheduling, and contracts through its case management feature. This also includes user-friendly accessibility features such as at-a-glance case details, online scheduling, proven and tested response templates (for ROI/CRO), real-time mobile notification and responses, as well as an intake management dashboard (in-house Customer Relationship Management (CRM) tool).
LegalMatch provides a dedicated Key Account Manager (KAM) to both assist and train attorneys on how to use the platform efficiently and allow attorneys to reap the full benefits that LegalMatch has to offer. LegalMatch’s responsive support system aims to ensure the platform’s reliability and ease-of-use for every member.
Unlike other lead generation services and legal marketing companies, LegalMatch does NOT require nor encourage member lawyers to create their own website to be filled with SEO content, online marketing, or additional advertisement. This form of marketing strategy is offered by other service providers increase overhead costs, as well as dependence to the service provider itself. Unless you know the technical in’s and out’s of the website that a service will setup and manage for you, it will likely be a mountain of an uphill climb to maintain, update, and make profitable without the service.
LegalMatch’s pricing is centered on set limited costs and the symbiotic relationship between the attorney and LegalMatch --- LegalMatch only succeeds if the attorney does too. As such, there is no CRO required as the platform is engagement-focused and LegalMatch absorbs the cost of both short and long-term tests to improve engagements.
LegalMatch stands out from its competition through a multitude of features and service factors geared towards helping lawyers and law firms find quality leads. The reviews and success stories from our member lawyers are a testament to LegalMatch’s commitment in supporting your law firm’s success and growth.